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Capabilities - Grassroots Media

Our Expertise

Grassroots Media

Multicultural Advertising at Competitive Rates
Development and adaptation of impactful and resonant campaigns tailored to diverse communities.

Ethnic and Community Media Outreach
Direct access to 600+ ECM outlets across 40+ languages and 25+ multicultural communities nationwide.

Campaign Strategy and Execution
Comprehensive planning and meticulous management, ensuring optimized engagement and ROI for your campaign.

Cultural Consulting
Expert guidance on cultural nuances and values to ensure authentic messaging to diverse communities.

Media Network Access
Connection to a vast media network that spans African, Latino, Asian, Indigenous, and other multicultural audiences.

AI-Driven Operations
We harness the power of AI-driven workflows to streamline ad distribution, delivering a clear boost to your ROI and financial performance. Our performance tracking and data analysis provide the actionable intelligence needed to make winning marketing decisions.

Download our campaign process presentation. 

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The Challenge:
Underrepresentation & Missed Opportunities
Ethnic and Community Media (ECM) outlets are essential for reaching diverse audiences, yet conventional media agencies overlook many ECM outlets in traditional media plans.
  • Awesome ImageLimited ECM Representation
  • Awesome ImageMissed Connections
  • Awesome ImageIneffective Distribution

Our Grassroots Media Ad Placement Process combines expert multicultural media planning with automation to create impactful campaigns across hundreds of ECM outlets.

By simplifying processes like invoicing, payments, and performance tracking, we make campaign management seamless.

Communities We Serve:

  • African American

  • Caribbean

  • Arab

  • East Asian

  • U.S. Indigenous

  • Indian American

  • Latino/Hispanic

  • Russian

  • South Asian

  • Southeast Asian

  • Jewish

  • Pacific Islander

  • East Slavic

  • West European

  • West African

Why Partner with Us?
Grassroots Media is your key to unlocking effective and impactful multicultural advertising. Together, we shape effective, resonant ad campaigns.
  • Awesome ImageLeadership Excellence
  • Awesome ImageExtensive Media Network
  • Awesome ImageTargeted Expertise
  • Awesome ImageBeyond Traditional Services
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Contact Grassroots Media

José Bayona

Founder & CEO