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Capabilities - Grassroots Media

Our Expertise

Grassroots Media

Multicultural Advertising at Competitive Rates
Development of impactful and resonant campaigns tailored to diverse communities through Mosaic Connect.

Ethnic and Community Media Outreach
Direct access to 600+ ECM outlets across 40+ languages and 25+ multi ethnic communities nationwide.

Campaign Strategy and Execution
Comprehensive planning and meticulous management, ensuring optimized engagement and ROI for your campaign.

Cultural Consulting
Expert guidance on cultural nuances and values to ensure authentic messaging to diverse communities.

Media Network Access
Connection to a vast media network that spans African, Latino, Asian, Indigenous, and other multi ethnic audiences.

AI-Driven Operations
We harness the power of AI-driven workflows through Mosaic Connect to streamline ad distribution, delivering a clear boost to your ROI and financial performance. Our performance tracking and data analysis provide the actionable intelligence needed to make winning marketing decisions.

Download our campaign placement process presentation. 

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The Challenge:
Underrepresentation & Missed Opportunities
Ethnic and Community Media (ECM) outlets are crucial for reaching diverse audiences, yet traditional media agencies often overlook many ECM outlets in their media plans.
  • Awesome ImageLimited ECM Representation
  • Awesome ImageMissed Connections
  • Awesome ImageIneffective Distribution

Our AI-powered ad placement process through Mosaic Connect combines expert multicultural media planning with automation to create impactful, multi-ethnic campaigns.

By simplifying processes like insertion orders, invoicing, payments, and performance tracking, we make campaign management seamless.

Communities We Partner With

  • African American

  • Caribbean

  • Polish

  • East Asian

  • U.S. Indigenous

  • Indian American

  • Latino/Hispanic

  • Russian

  • South Asian

  • Southeast Asian

  • Jewish

  • Pacific Islander

  • East Slavic

  • West European

  • West African

Why Partner with Us?
Grassroots Media is your key to unlocking effective and impactful multicultural advertising. Together, we shape effective, resonant ad campaigns.
  • Awesome ImageLeadership Excellence
  • Awesome ImageExtensive Media Network
  • Awesome ImageTargeted Expertise
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Contact Grassroots Media

José Bayona

Founder & CEO