Welcome to Grassroots Media
Your Experts in Ethnic &
Community Media Advertising
Connecting Brands and Clients with Multicultural Audiences Nationwide
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Grassroots Media, LLC

Your Gateway to Multicultural Media Success

March 19, 2025

Ethnic & Community Advertising Experts

Our clients get access to 600+ ethnic and community media outlets in New York City and beyond.
March 31, 2022

Nationwide Multilingual Media Reach 

Our clients connect with multicultural communities nationwide to amplify their stories and message.
March 19, 2025

Strategic Media Buy Planning and Execution

Our clients get customized ad campaigns for multicultural audiences and regions in all media categories.

Grassroots Media, LLC

Your Gateway to Multicultural Media Success

Ethnic & Community Advertising Experts

Our clients get access to 600+ ethnic and community media outlets in New York City and beyond.

Nationwide Multilingual Media Reach

Our clients connect with multicultural communities nationwide to amplify their stories and message.

Strategic Media Buy Planning and Execution

Our clients get customized ad campaigns and competitive rates in digital, print, TV, and radio categories.

Revolutionizing Ad Placement for
Multicultural Communities

We are reshaping how businesses, corporations, organizations, and political campaigns connect
with Ethnic and Community Media outlets in New York City and beyond.

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The Challenge:
Underrepresentation & Missed Opportunities
Ethnic and Community Media (ECM) outlets are essential for reaching diverse audiences nationwide, yet conventional media agencies overlook many outlets in traditional media plans.
  • Awesome ImageLimited ECM Representation
  • Awesome ImageMissed Connections
  • Awesome ImageIneffective Distribution

Our Grassroots Media Ad Placement Process combines expert multicultural media planning with automation to create impactful campaigns across hundreds of ECM outlets.

By simplifying processes like invoicing, payments, and performance tracking, we make campaign management seamless.

Together, We Shape Effective,
Culturally Resonant Campaigns

Led by a skilled team, Grassroots Media provides strategic vision and leadership for multicultural campaigns.

Serving corporations, businesses, political campaigns, and organizations, we partner with 600+ Ethnic and Community Media outlets nationwide to maximize your outreach and impact with unbeatable rates.

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The Grassroots Media Advantage
New York City Expertise
& Nationwide Impact
We deeply understand cultural nuances and audience values in multicultural communities in New York City and nationwide.
We go beyond what traditional ad agencies offer for Ethnic and Community Media outreach because of our innate expertise and competitive rates for our clients.
  • Awesome ImageNational Reach
  • Awesome ImageMultilingual Strategy
  • Awesome ImageCompetitive Rates
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Our Sister Company Grassroots Strategies
Creating Pathways for Lasting Impact

Strategic Communications

Develop targeted messages for our clients that resonate with the diverse ethnic and multicultural audiences in the United States and beyond.

Community Engagement

Build meaningful connections between our clients and ethnically diverse communities to foster resiliency and empower renewal on both sides.

Public Relations

Amplify our client’s story and message across media outlets, from ethnic and community media to mainstream media.

Government Relations

Navigate complex public policy and advocacy landscapes to position our clients and achieve their goals.

Our approach delivers accurate results through measurable engagement, fostering stronger brand loyalty and authentic connections with multicultural communities.

With AI-powered workflows, we optimize operations for efficiency and ensure balanced ad distribution across all relevant media outlets, maximizing campaign performance.

Why Partner with Us?
Grassroots Media is your key to unlocking effective and impactful multicultural advertising. Together, we shape effective, resonant ad campaigns.
  • Awesome ImageLeadership Excellence
  • Awesome ImageExtensive Media Network
  • Awesome ImageTargeted Expertise
  • Awesome ImageBeyond Traditional Services
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Contact Grassroots Media

José Bayona

Founder & CEO

Contact Grassroots Strategies


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    José Bayona
    CEO & Founder