Welcome to Grassroots Media
Your Experts in Ethnic &
Community Media Advertising
Connecting Brands and Clients with Multiethnic Audiences Nationwide
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Grassroots Media, LLC

Your Gateway to Multicultural Media Success

March 19, 2025

Ethnic & Community Advertising Experts

Our clients get access to 600+ ethnic and community media outlets in New York City and beyond.
March 31, 2022

Nationwide Multilingual Media Reach 

Our clients connect with multicultural communities nationwide to amplify their stories and message.
March 19, 2025

Strategic Media Buy Planning and Execution

Our clients get customized ad campaigns for multicultural audiences and regions in all media categories.

Grassroots Media, LLC

Your Gateway to Multi Ethnic Media Success

Ethnic & Community Advertising Experts

Our clients get access to 600+ ethnic and community media outlets nationwide through Mosaic Connect.

Nationwide Multilingual Media Reach

Our clients connect with multicultural communities across the nation to amplify their stories and messages.

Strategic Media Buy Planning and Execution

Our clients get AI-powered ad campaigns and competitive rates in digital, print, TV, and radio categories.

Revolutionizing Ad Placement for
Multiethnic Communities Nationwide

Grassroots Media specializes in multiethnic advertising through America’s most extensive network of Ethnic and Community Media.

We are reshaping how corporations, businesses, organizations, government agencies, and political campaigns connect
with Ethnic and Community Media outlets in New York City and across the nation through Mosaic Connect.

While others retreat from diversity, we advance with precision—because multiethnic America is not just an idea, it is a demographic reality. And we have been serving that reality for over 20 years.

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The Challenge:
Underrepresentation & Missed Opportunities
Ethnic and Community Media (ECM) outlets are essential for reaching diverse audiences nationwide; yet, traditional media agencies often overlook these outlets in their media plans.
  • Awesome ImageLimited ECM Representation
  • Awesome ImageMissed Connections
  • Awesome ImageIneffective Distribution

Our AI-powered ad placement process through Mosaic Connect combines expert multicultural media planning with tech augmentation to create impactful multiethnic campaigns.

By simplifying processes like insertion orders, invoicing, payments, and performance tracking, we make campaign management seamless.

Together, We Shape Effective,
Culturally Resonant Campaigns

While the advertising industry discusses multicultural marketing as a concept, Grassroots Media works in the reality of multiethnic America.

Led by a skilled team with decades of experience, we provide strategic vision for multiethnic campaigns nationwide, helping corporations, businesses, organizations, government agencies, and political campaigns maximize their outreach and impact at unbeatable rates.

We don’t just talk about diversity—we achieve results through over 600 Ethnic and Community Media outlets serving African, Latino, Asian, Caribbean, South Asian, Jewish, Arab, and other ethnic communities in their languages, via their trusted media sources.

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The Grassroots Media Advantage
New York City Expertise,
Nationwide Impact
We have a deep understanding of cultural nuances and audience values in multiethnic communities across New York City and the United States.
We go beyond what traditional ad agencies offer for Ethnic and Community Media outreach because of our innate expertise, connections, and competitive rates for our clients.
  • Awesome ImageNational Reach
  • Awesome ImageMultilingual Strategy
  • Awesome ImageCompetitive Rates
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Our Sister Company Grassroots Strategies
Creating Pathways for Lasting Impact

Strategic Communications

Develop targeted messages for our clients that resonate with the diverse ethnic and multicultural audiences in the United States and beyond.

Community Engagement

Build meaningful connections between our clients and ethnically diverse communities to foster resiliency and empower renewal on both sides.

Public Relations

Amplify our client’s story and message across media outlets, from ethnic and community media to mainstream media.

Government Relations

Navigate complex public policy and advocacy landscapes to position our clients and achieve their goals.

Our approach delivers accurate results through measurable engagement, fostering stronger brand loyalty and authentic connections with multiethnic communities.

With AI-powered workflows, we optimize operations for efficiency and ensure balanced ad distribution across all relevant media outlets, maximizing campaign performance.

Why Partner with Us?
Grassroots Media is your key to unlocking effective and impactful multiethnic advertising. Together, we shape effective, resonant ad campaigns.
  • Awesome ImageLeadership Excellence
  • Awesome ImageExtensive Media Network
  • Awesome ImageTargeted Expertise
  • Awesome ImageBeyond Traditional Services
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Contact Grassroots Media

José Bayona

Founder & CEO

Contact Grassroots Strategies


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    José Bayona
    CEO & Founder